The Law Behind the Hustle Trademarks: How to Protect Your Business Name and Brand in Ghana
Your brand is the identity of your business but in a world where copying is easy and common, how do you protect what’s yours? In Ghana, the answer lies in trademark registration. Under the Trade Marks Act, 2004 (Act 664) , registering a trademark gives you the legal power to claim ownership of your brand and stop others from using it without your permission. What Is a Trademark? A trademark is any sign that can distinguish your goods or services from those of others. According to Section 1 of Act 664 , this includes: • Words • Names • Logos • Slogans • Symbols • Colours • Sounds • Or a combination of these If customers can look at your brand and tell it apart from others, that sign can be trademarked as long as it’s distinctive and not just a generic description of your product. Up Next: In the next episode of The Law Behind the Hustle , we’ll break down: Why Register a Trademark? (And why it’s not the same...